Privacy Policy

This Website Privacy Policy (“Privacy Policy”) and any additional policies linked below explain how we collect, use, protect, and treat your personal information and user data. The Website is operated by VA Smiles (“Company” “we” or “us” or “our”) at https://www.vasmiles.com/ (“Website”).

This Privacy Policy covers only information and data collected or processed through the Website and not any other information or data collected or processed by third parties who provide products and services on the Website (“Service Providers”) or affiliated organizations (“Affiliates”), third party web pages, or websites, products, or services to which we link that do not display a direct link to this Privacy Policy. We are not responsible for the content or privacy practices of other websites, or online or mobile services. By using our Website, you signify your consent to the data practices described in this Privacy Policy.

In addition to this Privacy Policy, the Website and its Services fully complies with our organization’s Notice of Privacy Practices as required by the Health Insurance Portability & Accountability Act of 1996 (HIPAA).

I. Information We Collect

The information we collect about you includes:

A. Personally Identifiable Information (PII)

Our Website and our Service Providers only collect personally identifiable information (“PII”) with your consent. Collection of PII occurs if you register for an appointment on the Website, subscribe to a newsletter, tweet to us, or use other features and resources on the Website. You may visit our Site anonymously, but that may prevent you from engaging in certain Website features or Services. The PII we may collect includes the following:

First Name
Last Name
Telephone Number
Email Address
Date of Birth
Caller ID information (if available)

B. Non-Personally Identifiable Information (Non-PII)

Our Website and Service Providers and Affiliates may collect non-personally identifiable (anonymous) information (“Non-PII”) from visitors. Non-PII cannot identify a specific individual unless combined with PII. Examples of Non-PII include:

ZIP Code
City
State
Cookies

“Cookies” are short computer codes (cookies, web beacons, and other technologies) that collect Non-PII and are stored on your browser when you visit our Website or share Website content through a social media account. Examples of Non-PII collected through cookies include:

Browser type and operating system
Date and time of visit
Referring web page
Links that connected you to the Website
IP address
Mobile Device ID
Medical/Dental condition or symptoms

C. California Online Personal Privacy Act Disclosures

We or our Service Providers and Affiliates may drop a Cookie on the browser of Website visitors. We do this to continue to market our Services to you after you leave our Website. The Website does not employ technology to override the privacy settings in your web browser.
Our Service Providers and Affiliates may track Website visitors across multiple websites to retarget visitors and continue to market our Services to prospective patients after they leave our site. Users logged in to social media programs may be tracked by Service Providers and Affiliates who may disregard browser privacy settings.

D. Canadian and European Union Users

We do not intend to collect PII from Canadian and European Union users. If you are from the European Union or Canada, do not provide us with PII, use our Services, or the Website. If we learn that we collected PII from such users, we will promptly delete that information.

E. Children

We do not intend to collect PII from children under 13. If you are under the age of 13, do not provide us with PII, use our Services, or the Website. If we learn that we collected PII from a child under 13, we will promptly delete that information.

F. Information About You from Other Sources

We and our Affiliates and Service Providers may collect personal information about you on the Website and from other sources, including commercially available sources. All the information we collect may be combined to personalize your experience, provide Services, improve our Website, and deliver relevant advertising and marketing.

II. How We Use Your Information

Non-PII collected by us or our partners is used to improve marketing and sales efforts, connect visitors with services/providers, and support our operations. If you provide PII, we may use it to better connect you with appropriate services/providers.

A. Visitors Who Request Services via the Website

Visitors who volunteer PII consent to be contacted by us, dental practice representatives, or our partners. Contacts may verify information or interest in services, including by telephone, even if you are on a Do Not Call list.

IF YOU DO NOT CONSENT TO BEING CALLED... do not enter your PII into forms on our Website.

B. Mobile Visitors and Click-to-Call Services

Mobile users who initiate calls via the Website consent to contact by a representative to verify PII and connect you with appropriate providers.

C. Email Communications and Promotional Offers

If you sign up for newsletters, you may receive email communications. To stop receiving emails, use the “UNSUBSCRIBE” link at the bottom of any email.

D. Aggregate or Anonymous Information

We may share Non-PII with Service Providers, Affiliates, and other third parties.

E. With Consent

Except as described above, you will be notified when PII may be shared with third parties and given an opportunity to decline.

III. How We Protect and Retain Your Information

We take security measures—firewalls, encryption, internal reviews, and physical safeguards—to protect against unauthorized access or disclosure. Access to PII is restricted to those who need it to operate or improve our Website and Services.

IV. How to Control and Correct Your Information

You may opt out of certain tracking, cookie use, or communications as described below.

A. Learn More About Cookies, Web Beacons, and Other Technologies

You can accept or decline Cookies. Most browsers automatically accept Cookies. To learn more about Cookies and manage settings, visit:

All About Cookies
Google / Google Chrome
Microsoft Internet Explorer / Edge
Mozilla Firefox
Safari
Opera
Mobile Browsers (iOS Safari, Chrome for Android, etc.)

B. Opting Out of Cookies

To opt out of data collection by the Website, use the NAI opt-out tool. To opt out of display advertising tracking, click here. You can also block cookies through your browser settings.

C. How to Control Collection of Your PII Online

1. Social Media

Engaging with us on social media constitutes “opting in.” Such content is public and cannot be considered private PII. To manage your settings, visit:

Facebook
Twitter
Google

2. Service Providers

We work with various Service Providers who may use cookies and similar technologies. Review their privacy policies below:

Google Ads
Facebook
Twitter
YouTube
Google Tag Manager
Google Analytics
Marchex
Hotjar
Quantcast
PushEngage
AccessiBe
Zendesk
jsDelivr
Cloudflare
Akamai
Adestra

D. Correcting Your Personal Information

If you have questions about accessing or updating your information, please contact the Company directly.

E. Your California Privacy Rights

Under California Civil Code Section 1798.83, residents who have a business relationship with us may request information about disclosure of personal data for marketing purposes by contacting the Company directly.

By using our Website, you signify your consent to the data practices described in this Privacy Policy.

V. Revisions to This Privacy Policy

This Privacy Policy may be updated periodically. If we collect personal information or data from you, we will use it according to the Policy in effect at the time of collection. Review this page periodically for updates. Continued use of our Website constitutes acceptance of any changes.